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The brand legend that Shandong spin dress exports

 
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Dołączył: 12 Cze 2013
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PostWysłany: Nie 7:39, 23 Cze 2013    Temat postu: The brand legend that Shandong spin dress exports

The brand legend that Shandong spin dress exports (go up) the comprehensive strength of   Shandong textile industry after listing Jiangsu and Zhejiang, rank whole nation the 3rd. At the beginning the reporter is not to this very understand. The textile industry of generation of river short for Zhejiang Province develops, refracted the development contrail of Chinese latter-day industry. They already Shanghai of benefit from benefit [link widoczny dla zalogowanych] from develops the textile industry that rise earlier, be latter raw material and spin workingwoman supply the ground, perhaps saying is two respects each other to drive. When the historical culture element that seeks progress of Chinese textile industry, the ecliptic mother-in-law that does not have stannum is undoubted most can absorbing eyeball. However the story that the rise of Shandong textile industry also has itself. Two cloth make China's biggest two yarn enterprise -- , Inc. of Wei Qiao spin is located Shandong bank city, the barren land past, because of Wei Qiao's contribution, bank the economic actual strength of the city and exit rank already ranked Shandong the 7th. Bank Cui Yonggao of deputy director general of bureau of trade of the classics outside state city says to the reporter, the comprehensive strength that the textile industry of Shandong inland is textile industry of Shandong having   actually after listing Jiangsu and Zhejiang, rank whole nation the 3rd. At the beginning the reporter is not to this very understand. The textile industry of generation of river short for Zhejiang Province develops, refracted the development contrail of Chinese latter-day industry. They already Shanghai of benefit from benefit from develops the textile industry that rise earlier, be latter raw material and spin workingwoman supply the ground, perhaps saying is two respects each other to drive. When the historical culture element that seeks progress of Chinese textile industry, the ecliptic mother-in-law that does not have stannum is undoubted most can absorbing eyeball. However the story that the rise of Shandong textile industry also has itself. Two cloth make China's biggest two yarn enterprise -- , Inc. of Wei Qiao spin is located Shandong bank city, the barren land past, because of Wei Qiao's contribution, bank the economic actual strength of the city and exit rank already ranked Shandong the 7th. Bank Cui Yonggao of deputy director general of bureau of trade of the classics outside state city says to the reporter, the textile industry of Shandong inland is having historical source actually. Go up century 559 time, having the change inside a few textile mills of the Qingdao of latter-day industry foundation likewise, talent and technology [link widoczny dla zalogowanych] were taken subsequently. Although Wei Qiao and other and well-known Shandong spin company are,from dimensions very small textile mills is made, but accumulate as a result of what having talent and technology, together with Shandong opens urban radiate to drive action littoral, and the labor with this Shandong abundant province is supplied, the rise of Shandong textile industry also is the thing of follow a rational line to do some work well. Class of Shandong spin industry is at present all ready, advantage industry is very outstanding, had formed include spin of chemical fibber, cotton, color to knit, spin of printing and dyeing, wool, hemp spin, dress, spin is mechanical the chain construction industry that waits inside system. Be in what just go 2007, outlet of Shandong spin clothing amounts to 13.8 billion dollar, grow 12.5% compared to the same period. What the textile industry group that with Jiang Zhe one belt develops differs somewhat is, if owner of Shandong spin travel is given priority to with industry bibcock enterprise, these enterprises each is chunk head, very accord with Shandong person's forthright disposition and honest folkway. Wei Qiao, spin of bridge of the Kingdom of Wei of price of gauze of dominant world high end, cloth, one is in the civilian battalion enterprise of all directions of shake of name of Chinese spin industry, unit of vice-chairman of chamber of commerce of Chinese textile imports and exports. The first problem that the reporter asks about is: Of spin of bridge of the Kingdom of Wei produce can you have how old? 7 million ingot. A what concept is 7 million ingot? Course of study of weaver of countrywide cotton spinning always is produced can near 100 million spindle, that is to say, wei Qiao produce 7% what can take the throughout the country at least. 2007, spin of bridge of the Kingdom of Wei exports 1.05 billion dollar, import 412 million dollar, all list Chinese textile dress to export 10 mix by force import first place of 10 strong pop chart. Name of company of since of bridge of the Kingdom of Wei, also be the brand come or flow together of company product. In its product line, the 80% mercery products that are hi-tech content, heft 70% without Suobubi among them, without knot head gauze comparing hefts 100% , combing gauze proportion is amounted to 85% , line of business of person of the same trade of far outclass country is average level. Spin of bridge of the Kingdom of Wei sells Zhao Suhua of head office vise general manager to say to the reporter, wei Qiao is product of Chinese famous brand not only, also be international well-known trademark. In wide hand in meeting and China hand in on the meeting, of spin of bridge of the Kingdom of Wei receive monovalent check all the time prep above home travels together, still be domestic number is not much at the same time can one of suppliers of value of dominant world market. The price rises fall see Wei Qiao, this has gotten in international textile industry accepted. September 2003, spin of bridge of the Kingdom of Wei appeared on the market to achieved that day in Hong Kong 1997 since Asian banking crisis 3 most: Issue city to be filled with namely rate is top, above quota highest, lock decides subscribe multiple subscribe amount is highest. 2005, lab of American international brand is worth to the appraise of brand of bridge of the Kingdom of Wei for 5.7 billion RMB. How is Wei Qiao's brand made? In the plant area of spin of bridge of the Kingdom of Wei and workshop, the reporter watched two cloth two gauze arrive from cotton the whole process of finished product. This is up to now the most large-scale textile mills that the reporter has seen, in workshop of weaving working procedure, the high speed such as machine of loom of the air-jet loom that comes from Japan, Germany, Italy, rapier, cone winder, big jacquard weave runs, business of foreign trade of group of bridge of the Kingdom of Wei is in Zhao Xing section chief to tell a reporter, fixed assets of spin of bridge of the Kingdom of Wei always invests 200 many 100 million, it is to be used for the most part among them introduce abroad's advanced cotton spin equipment, these equipment represented 20 centuries 90 time are the following international advanced technique. Zhao Xing says to the reporter, the brand of spin of bridge of the Kingdom of Wei is bred is to having advanced equipment investment to do above all assure. Group of bridge of the Kingdom of Wei entered spin industry 1989, come nearly 20 years, no matter external environment produces what kind of change, we hold to intensive development strategy from beginning to end, be certain the market dare be thrown, raise the technical content of increment asset ceaselessly at the same time, this is we can be taken out ' 3 without one essence ' product (the gauze that do not have a knot, head that do not have a knot, without tatting combing gauze) important assure. It is to rely on a foundation to turn administrative aggrandizement brand next. Come for years, wei Qiao is paid attention to very plan with the market through strong quality government, come with this the basis of tamp brand. 3 it is brand of promotion of innovation of support science and technology. Be in early 1995, spin of bridge of the Kingdom of Wei established a technology to develop an orgnaization, was aimed at the rapid development of the market again 1996, established department of independent new product research and development, through dogging the development tendercy of spin technology, strengthen craft to design innovation, achieved every product line to be able to produce the product that gives a variety of a variety of model, norms. At present brand of bridge of the Kingdom of Wei undertook registered in Japan and Hong Kong and other places, product of bridge of the Kingdom of Wei exports the 20 many countries such as beautiful day Han and area, exit bombazine achieves international entirely the level of 25%~5% of 2007 bulletin of Wu Si spy, bombazine exit percent of pass is amounted to 99.2% , past years of percent of pass of exit product trade supervision maintains 100% . A the Lu Tai spin that the brand story of rash peaceful Ge Leifen is located in Shandong Zi rich is industry of export of Chinese textile clothing exciting different are counted, its brand story also was full of legend colour. The high-grade look that China can get the world is approbated knits fabrics and high-grade man shirt with respect to out enterprise of this civilian battalion. Leader of Department of Commerce once evaluated rash peaceful spin so: If spin enterprise of China can achieve Lu Tai's level, what do we still have but of anxious? Zhu Lingwen of director of center of promotion of brand of rash peaceful spin very the brand that is him enterprise -- Lu Tai Ge Leifen (GRIFFIN) proud. He himself is this brand / the originality person of brand. GRIFFIN, the offspring of the eagle in Greek mythology and lion sex, symbolic move is numinous feral with force. The brand that Zhu Lingwen regards Lu Tai as spin his / brand, hope the product of rash peaceful spin surmounts all competitors namely, accomplish the world top-ranking. Rash peaceful spin is former outside the joint stock company of the first foreign capital that via trade department approval established 1993, also be to issue A at the same time with B appear on the market company. Its scope of business involves cotton to cultivate, spinning, float catch, weaving, arrange, control the whole industry chain such as the garment, the combing yarn that main product is brand of rash peaceful Ge Leifen, high-grade color is knitted raise grey of high density pure cotton, dress act the role ofing fabrics, high to taste 4 old series, and among them with Lutaige the high-grade color of Lei Fen brand knits fabrics and high-grade man shirt most famous. Product of this 4 old series is maintained to be Chinese famous brand and country to avoid check product by total bureau of national qualitative check respectively, the exit name tagvisiting card that brand of rash peaceful Ge Leifen is held to be 2005~2006 year Department of Commerce to the key is bred and develop. Color knits fabrics, catch the weaving after gauze first when the fabrics that make namely. Although just put upside down,knit caught order, but should make high-grade color knit fabrics, want to have top-ranking equipment and technology not only, use best raw material even. Rash peaceful spin to ensure the high end of the product locates, almost all equipment and craft are introduce from Japan, Switzerland, Germany, Italy and Hong Kong, what use raw material very slashing: Have already puissant all as good as length Egypt cotton, again colour and lustre spends excellent Xinjiang cotton, dye uses an entrance entirely. So the high-grade color of rash peaceful spin knits fabrics not only feel is good, it is better that lubricious prison is spent, won't fade not only when bath, and it is better that Yue Xiguang clean is spent. Tell from technical level, at present of rash peaceful spin raise high density color high to knitted fabrics to accomplish 200 mostly, highest had accomplished 300, and at present on the market 100 still is high-end product. The product of 95% above exports rash peaceful spin to wait for 30 many countries and area to Japan, European Union, India, Russia, Korea, Hong Kong, the fabrics of high-grade lubricious weaving of rash peaceful spin has the proportion of 15% in world market, among them, oneself the brand had been achieved 65% . Because the product is excellent, the client of rash peaceful spin is the famous big firm of industry of world spin garment mostly, if OXFORD, TAL, ZARA, M&S, PVH, POLO, ARMARNI, Tokyo makes the clothing,wait. Zhu Lingwen says to the reporter, in all previous wide hand in on the meeting, the color of rash peaceful spin knits fabrics is class highest, design and color the most complete, feel is best, ask the travelling merchant that cuts pattern is very much. Discovery has not pure travelling merchant copy to risk the design and color of rash peaceful spin and design later, from now on we cut pattern for travelling merchant no longer. ' rash peaceful Ge Leifen ' retail prices of minimum of man shirt home is every 496 yuan, consumptive group is located in personage of high-end business affairs surely, this also accords with the brand implied meaning of GRIFFIN. Zhu Lingwen says to the reporter, become the initial stage of the market, we always act as agent with distribute first, hind introduce swell of heart of A orchid · with joint-stock means, will ' Lu Tai Ge Leifen ' put together with it do, the purpose is to make consumer progressively agree with ' Lu Tai Ge Leifen ' class. A few years time goes, ' Lu Tai Ge Leifen ' character and price already were accepted extensively by domestic and international consumer, the high-end brand that grows to become independent for. Without production and ability of research and development, the brand is not had in order to prop up. This is the brand concept of the rash peaceful spin that Zhu Lingwen introduces to the reporter. He says the content of science and technology of spin industry is very high now, the difference of advanced level of China and world basically arranges craft after, and rash peaceful spin besides have top-ranking productivity, annual 6.2% what investment of research and development takes sales revenue. If outside buy fabrics, the character of hand-me-down and savour do not do, also cannot take out innovation product according to market demand. Zhu Lingwen says to the reporter, rash peaceful spin is early mastered more advanced hind arrange a technology, undertake in the makings opposite side normally avoid very hot, anti-creasing, prevent processing having a ball besides, rash peaceful spin still is had special hind arrange a technology. It is with man shirt exemple, he says a shirt is able to bear or endure least of all dirty place is collarband and cuff, the place that wrinkles the most easily is arm and humeral ministry joint, most be afraid of splash on bit oilier is prothorax part, can use respectively when make so be able to bear or endure wash fabrics of rice of super and wear-resisting, anti-creasing, accept, and should achieve this level, with respect to equipment of need high end and special technology the makings opposite side does different processing. Shirt of rash peaceful Ge Leifen's man high end, be in its intrinsic value. 2007, place of rash peaceful spin belongs to group exit to will exceed 400 million dollar, appear on the market the company can amount to 250 million dollar. Occupy Chinese custom additionally newest statistic, the unit price of export of lubricious weaving product of rash peaceful spin and sales volume all are the world the first. (Clouds of Liu of reporter Wu Yue)   join: The brand legend that Shandong spin dress exports (below) author相关的主题文章:


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